- The most popular blog themes are focused on consumer and lifestyle topics like beauty, fashion, food and traveling.
- The main goals for blogging are sharing information and experiences, having fun and professional development.
- Being approached for PR or marketing reasons A majority (85%) of respondents thinks positively about approaches by companies and actually wish for more (52%).
- The highest rated social media channels for blog promotion are Facebook and Instagram
- Three quarters of all bloggers are female.
Two-thirds of the bloggers are younger than 35 years.
2,134 bloggers living in 13 countries participated in the survey.
IPREX Blogbarometer 2015 Global (PDF, 387 KB)