Summary 2015

  • The most popular blog themes are focused on consumer and lifestyle topics like beauty, fashion, food and traveling.
  • The main goals for blogging are sharing information and experiences, having fun and professional development.
  • Being approached for PR or marketing reasons A majority (85%) of respondents thinks positively about approaches by companies and actually wish for more (52%).
  • The highest rated social media channels for blog promotion are Facebook and Instagram
  • Three quarters of all bloggers are female.
    Two-thirds of the bloggers are younger than 35 years.

2,134 bloggers living in 13 countries participated in the survey.

IPREX Blogbarometer 2015 Global (PDF, 387 KB)