Summary 2014

  • Most bloggers are female and their average age is 33
  • Most earn some money from their blogs
  • The most popular blog themes are focused on consumer lifestyle topics
  • Most are open to approaches from the PR industry but these need to be relevant & professional
  • Overall the PR business could improve its relationships with bloggers significantly through better research, more targeted approaches and more creative engagement

 

In total the 2014 results that follow were derived from the responses of 1,360 bloggers.

IPREX Blogbarometer 2014 Global (PDF, 452 KB)